Karen Williams started Big Sister Promotions in the summer of 1999 - the first promotions company to deal exclusively with music on television. With a small but beautiful roster, which included Jamiroquai, Primal Scream, Reef and Ash, Big Sister quickly built up a reputation as a specialist in music TV

Despite the ever-changing television landscape and the growth of digital formats, Big Sister has continued to specialise in promoting artists on television, attracting a wealth of both independent and major-signed talent such as Arctic Monkeys, Lana Del Rey, London Grammar, Sam Smith ,Hozier, Alt J and Paul Weller.


Karen and Ted
Studio 3 • 3a Brackenbury Road • London • W6 0BE • Tel: 0208 740 0100 • Fax l : 020 8740 0200